The fantastic relationships we’ve built over the years really came into play here as we liaised with nine different venues, within a scarily tight timeframe that demanded we give it our all: morning, noon, night and weekends too.

With a suite of materials including posters of varying sizes and an 8-page gatefold leaflet, all displaying venue-specific details, we had to allow sufficient time to collect detailed and critical information from each venue, a painstaking task requiring absolute attention to detail and administrative accuracy.

To spice things up further, the artwork design was complex; lining it up to sit where it should in the gate-fold leaflet was a challenge – and of course, the variable information required for the 9 venues was inconsistent in terms of quantity and layout. This demanded careful oversight of the finishing process – if the creases were just millimeters awry, the effect would be disastrous.

Our template project management process came into its own, with the built-in checks and balances ensuring that we got everything right the first time, avoiding any hitches. That combined with depth and breadth of print expertise ensured a smooth run through to successful delivery, not to mention sighs of relief all around.